Reviewing ITV (OTC:ITVPY) and Liberty Broadband (NASDAQ:LBRDK)

ITV (OTC:ITVPY) and Liberty Broadband (NASDAQ:LBRDK) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, dividends, earnings and risk.

Profitability

This table compares ITV and Liberty Broadband’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ITV	N/A	N/A	N/A
Liberty Broadband	78.07%	8.45%	4.92%

Risk and Volatility

ITV has a beta of 1.5, suggesting that its stock price is 50% more volatile than the S&P 500. Comparatively, Liberty Broadband has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and price targets for ITV and Liberty Broadband, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0	0	0	0	0.00
Liberty Broadband	0	1	1	0	2.50

Liberty Broadband has a consensus price target of $80.00, indicating a potential downside of 1.96%. Given Liberty Broadband’s stronger consensus rating and higher probable upside, analysts clearly believe Liberty Broadband is more favorable than ITV.

Institutional & Insider Ownership

51.4% of ITV shares are held by institutional investors. Comparatively, 80.2% of Liberty Broadband shares are held by institutional investors. 0.1% of ITV shares are held by insiders. Comparatively, 10.8% of Liberty Broadband shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares ITV and Liberty Broadband”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	$4.50 billion	0.80	$261.22 million	N/A	N/A
Liberty Broadband	$1.00 billion	11.62	$688.00 million	$5.43	15.03

Liberty Broadband has lower revenue, but higher earnings than ITV.

Summary

Liberty Broadband beats ITV on 10 of the 12 factors compared between the two stocks.

About ITV

ITV plc, an integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments. The ITV Studios segment creates and produces programs and formats that include sports, drama, entertainment, factual, and news for its own channels and other broadcasters. The segment also operates as an unscripted independent producer of content in the United States; and produces content for local broadcasters and international OTT platforms in Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Sweden, Norway, Finland, and Denmark. In addition, this segment engages in licensing its finished programmes, formats, and third-party content internationally, as well as finances productions. The Media & Entertainment segment broadcasts and streams various contents on its family of free-to-air TV channels; and offers television advertising services. The company also delivers content through linear television broadcasting, as well as on the ITV Hub, BritBox UK, ITVX, catch up services on pay platforms, and through direct content deals. In addition, this segment offers online advertising, HD digital channel on pay platform, and ITV Premium subscription services. The company was founded in 1955 is based in London, the United Kingdom.

About Liberty Broadband

Liberty Broadband Corporation engages in the communications businesses. The company's GCI Holdings segment provides data, wireless, video, voice, and managed services to residential customers, businesses, governmental entities, educational, and medical institutions in Alaska under the GCI brand. Its Charter segment offers subscription-based Internet and video services, and mobile and voice services; and state-of-the-art residential and business services, which includes Spectrum Internet, TV, mobile and voice for small and medium-sized companies; Spectrum Business provides a suite of broadband products and services for businesses and government application; Spectrum Enterprise offers customized fiber-based solutions; Spectrum Reach provides advertising and production for the modern media landscape. In addition, the company provides security suite that offers computer viruses, spyware and threats from malicious actors across the internet; offers internet access, data networking, fiber connectivity to cellular towers and office buildings, video entertainment, and business telephone services; advertising services on cable television networks, streaming services, and advertising platforms; and operates regional sports and news networks. Liberty Broadband Corporation was incorporated in 2014 and is based in Englewood, Colorado.