Zeta Global (NYSE:ZETA) Sees Unusually-High Trading Volume on Analyst Upgrade

Shares of Zeta Global Holdings Corp. (NYSE:ZETA) saw an uptick in trading volume on Wednesday after Morgan Stanley raised their price target on the stock from $23.00 to $25.00. Morgan Stanley currently has an equal weight rating on the stock. 6,926,280 shares traded hands during mid-day trading, an increase of 28% from the previous session’s volume of 5,408,734 shares.The stock last traded at $18.08 and had previously closed at $20.60.

A number of other brokerages also recently issued reports on ZETA. Oppenheimer upped their price objective on Zeta Global from $33.00 to $42.00 and gave the stock an “outperform” rating in a research report on Tuesday, November 12th. Barclays upped their price target on Zeta Global from $28.00 to $32.00 and gave the company an “equal weight” rating in a research note on Wednesday, November 13th. The Goldman Sachs Group started coverage on shares of Zeta Global in a report on Wednesday, December 11th. They issued a “neutral” rating and a $30.00 price objective for the company. Truist Financial reiterated a “buy” rating and set a $42.00 target price (up from $35.00) on shares of Zeta Global in a report on Tuesday, November 12th. Finally, Royal Bank of Canada dropped their price target on shares of Zeta Global from $43.00 to $40.00 and set an “outperform” rating for the company in a research note on Friday, January 3rd. Four investment analysts have rated the stock with a hold rating, eleven have issued a buy rating and one has issued a strong buy rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $38.07.

Institutional Trading of Zeta Global

Several hedge funds have recently modified their holdings of ZETA. Heck Capital Advisors LLC acquired a new stake in shares of Zeta Global in the fourth quarter valued at approximately $66,000. Mackenzie Financial Corp lifted its position in shares of Zeta Global by 294.3% during the fourth quarter. Mackenzie Financial Corp now owns 170,552 shares of the company’s stock worth $3,068,000 after purchasing an additional 127,301 shares in the last quarter. Neo Ivy Capital Management purchased a new stake in Zeta Global during the 4th quarter worth approximately $3,384,000. JT Stratford LLC acquired a new position in shares of Zeta Global in the 4th quarter valued at approximately $245,000. Finally, Two Sigma Advisers LP purchased a new position in shares of Zeta Global during the 4th quarter valued at approximately $32,571,000. 87.75% of the stock is owned by institutional investors and hedge funds.

Zeta Global Trading Down 9.9 %

The company has a current ratio of 3.32, a quick ratio of 3.32 and a debt-to-equity ratio of 0.41. The firm has a 50-day moving average price of $19.46 and a 200 day moving average price of $23.86. The company has a market cap of $4.41 billion, a price-to-earnings ratio of -26.49, a price-to-earnings-growth ratio of 1.65 and a beta of 1.17.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.