StockNews.com Begins Coverage on comScore (NASDAQ:SCOR)

StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a research note published on Friday. The brokerage issued a hold rating on the stock.

comScore Trading Down 3.3 %

NASDAQ SCOR opened at $6.10 on Friday. The company has a fifty day simple moving average of $6.69 and a 200 day simple moving average of $6.75. The company has a market cap of $29.84 million, a P/E ratio of -0.28 and a beta of 1.21. comScore has a 1 year low of $4.89 and a 1 year high of $17.78.

comScore (NASDAQ:SCOR) last posted its quarterly earnings data on Tuesday, March 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.36 by ($0.63). The firm had revenue of $94.94 million for the quarter, compared to the consensus estimate of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same period in the prior year, the company posted $1.03 earnings per share. Equities research analysts forecast that comScore will post -2.49 EPS for the current fiscal year.

Hedge Funds Weigh In On comScore

Several large investors have recently bought and sold shares of the stock. Clune & Associates LTD. acquired a new position in comScore during the 4th quarter valued at $740,000. Renaissance Technologies LLC raised its stake in comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after purchasing an additional 4,115 shares during the last quarter. Heron Bay Capital Management acquired a new position in comScore during the 4th quarter valued at $160,000. Finally, Squarepoint Ops LLC acquired a new position in comScore during the 4th quarter valued at $99,000. 42.15% of the stock is currently owned by institutional investors and hedge funds.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.