Salesforce, Inc. (NYSE:CRM) Shares Bought by PDS Planning Inc

PDS Planning Inc raised its position in Salesforce, Inc. (NYSE:CRM) by 4.8% in the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 4,711 shares of the CRM provider’s stock after acquiring an additional 215 shares during the period. PDS Planning Inc’s holdings in Salesforce were worth $1,575,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors and hedge funds have also made changes to their positions in the stock. Leelyn Smith LLC lifted its stake in shares of Salesforce by 2.5% during the fourth quarter. Leelyn Smith LLC now owns 7,095 shares of the CRM provider’s stock worth $2,372,000 after buying an additional 172 shares during the period. RD Lewis Holdings Inc. acquired a new stake in shares of Salesforce during the fourth quarter worth $551,000. BlackDiamond Wealth Management LLC lifted its stake in shares of Salesforce by 14.7% during the fourth quarter. BlackDiamond Wealth Management LLC now owns 1,346 shares of the CRM provider’s stock worth $450,000 after buying an additional 172 shares during the period. William Blair Investment Management LLC lifted its stake in shares of Salesforce by 1.9% during the fourth quarter. William Blair Investment Management LLC now owns 1,177,866 shares of the CRM provider’s stock worth $393,796,000 after buying an additional 21,410 shares during the period. Finally, Cozad Asset Management Inc. lifted its stake in shares of Salesforce by 1.0% during the fourth quarter. Cozad Asset Management Inc. now owns 14,417 shares of the CRM provider’s stock worth $4,820,000 after buying an additional 143 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several equities research analysts have recently commented on the stock. Royal Bank of Canada lifted their price objective on shares of Salesforce from $300.00 to $420.00 and gave the stock an “outperform” rating in a research note on Wednesday, December 4th. Erste Group Bank raised shares of Salesforce from a “hold” rating to a “buy” rating in a report on Tuesday, November 19th. Northland Securities reissued an “outperform” rating and set a $440.00 target price (up previously from $400.00) on shares of Salesforce in a report on Wednesday, December 4th. Canaccord Genuity Group reduced their target price on shares of Salesforce from $415.00 to $400.00 and set a “buy” rating for the company in a report on Thursday, February 27th. Finally, JMP Securities reissued a “market outperform” rating and set a $450.00 target price on shares of Salesforce in a report on Wednesday, December 18th. Two investment analysts have rated the stock with a sell rating, five have issued a hold rating, thirty-one have assigned a buy rating and four have given a strong buy rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $364.14.

Insider Buying and Selling at Salesforce

In other Salesforce news, Director G Mason Morfit sold 722,300 shares of the company’s stock in a transaction that occurred on Wednesday, December 18th. The stock was sold at an average price of $346.11, for a total transaction of $249,995,253.00. Following the completion of the sale, the director now directly owns 3,192,009 shares of the company’s stock, valued at $1,104,786,234.99. This represents a 18.45 % decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Robin L. Washington acquired 1,695 shares of Salesforce stock in a transaction on Friday, February 28th. The shares were bought at an average cost of $294.61 per share, with a total value of $499,363.95. Following the completion of the purchase, the director now owns 43,445 shares in the company, valued at $12,799,331.45. The trade was a 4.06 % increase in their ownership of the stock. The disclosure for this purchase can be found here. Insiders sold a total of 1,108,793 shares of company stock valued at $383,156,227 in the last ninety days. Insiders own 3.20% of the company’s stock.

Salesforce Stock Up 0.5 %

CRM opened at $280.83 on Tuesday. The business has a 50 day moving average price of $317.05 and a two-hundred day moving average price of $309.53. The company has a quick ratio of 1.11, a current ratio of 1.11 and a debt-to-equity ratio of 0.14. The company has a market cap of $269.87 billion, a PE ratio of 46.19, a P/E/G ratio of 2.58 and a beta of 1.35. Salesforce, Inc. has a 52 week low of $212.00 and a 52 week high of $369.00.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.