W Keith Smith Sells 15,874 Shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) Stock

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 15,874 shares of the firm’s stock in a transaction that occurred on Friday, March 14th. The shares were sold at an average price of $0.77, for a total transaction of $12,222.98. Following the sale, the president now directly owns 96,164 shares of the company’s stock, valued at $74,046.28. This trade represents a 14.17 % decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link.

W Keith Smith also recently made the following trade(s):

• On Wednesday, March 19th, W Keith Smith sold 10,171 shares of Direct Digital stock. The stock was sold at an average price of $0.80, for a total transaction of $8,136.80.
• On Monday, March 17th, W Keith Smith sold 8,657 shares of Direct Digital stock. The shares were sold at an average price of $0.73, for a total transaction of $6,319.61.
• On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The stock was sold at an average price of $0.83, for a total transaction of $12,351.23.

Direct Digital Price Performance

NASDAQ DRCT opened at $0.79 on Thursday. Direct Digital Holdings, Inc. has a 1-year low of $0.51 and a 1-year high of $32.22. The stock has a market capitalization of $11.52 million, a price-to-earnings ratio of -0.67 and a beta of 6.61. The business’s fifty day moving average price is $1.12 and its 200-day moving average price is $1.75.

Institutional Inflows and Outflows

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC purchased a new stake in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) in the 4th quarter, according to the company in its most recent disclosure with the SEC. The institutional investor purchased 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned about 0.30% of Direct Digital as of its most recent SEC filing. 4.02% of the stock is owned by institutional investors and hedge funds.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.