Salesforce, Inc. (NYSE:CRM) Stake Boosted by Fi3 FINANCIAL ADVISORS LLC

Fi3 FINANCIAL ADVISORS LLC boosted its stake in shares of Salesforce, Inc. (NYSE:CRM) by 5.2% in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 2,048 shares of the CRM provider’s stock after purchasing an additional 102 shares during the quarter. Fi3 FINANCIAL ADVISORS LLC’s holdings in Salesforce were worth $686,000 at the end of the most recent reporting period.

Several other large investors have also recently added to or reduced their stakes in CRM. Infrastructure Capital Advisors LLC bought a new stake in Salesforce in the third quarter valued at $27,000. Arlington Trust Co LLC lifted its stake in Salesforce by 85.1% in the fourth quarter. Arlington Trust Co LLC now owns 87 shares of the CRM provider’s stock valued at $29,000 after buying an additional 40 shares during the last quarter. Compass Financial Services Inc bought a new stake in Salesforce in the fourth quarter valued at $30,000. Asset Planning Inc bought a new stake in Salesforce in the fourth quarter valued at $31,000. Finally, Collier Financial bought a new stake in Salesforce in the fourth quarter valued at $32,000. 80.43% of the stock is owned by institutional investors and hedge funds.

Insider Activity

In other news, COO Brian Millham sold 16,487 shares of Salesforce stock in a transaction dated Monday, December 23rd. The stock was sold at an average price of $340.68, for a total transaction of $5,616,791.16. Following the completion of the sale, the chief operating officer now directly owns 1,662 shares in the company, valued at $566,210.16. The trade was a 90.84 % decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Amy E. Weaver sold 6,221 shares of Salesforce stock in a transaction dated Tuesday, December 24th. The shares were sold at an average price of $343.00, for a total value of $2,133,803.00. Following the sale, the chief financial officer now owns 53,861 shares of the company’s stock, valued at approximately $18,474,323. This represents a 10.35 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold a total of 60,256 shares of company stock worth $19,692,357 in the last three months. 3.20% of the stock is owned by insiders.

Salesforce Trading Up 0.9 %

NYSE:CRM opened at $281.56 on Friday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.11 and a quick ratio of 1.11. Salesforce, Inc. has a fifty-two week low of $212.00 and a fifty-two week high of $369.00. The stock’s 50-day moving average is $313.51 and its two-hundred day moving average is $309.49. The stock has a market cap of $270.58 billion, a PE ratio of 46.31, a price-to-earnings-growth ratio of 2.58 and a beta of 1.35.

Wall Street Analyst Weigh In

CRM has been the topic of a number of recent research reports. Jefferies Financial Group raised their target price on Salesforce from $400.00 to $425.00 and gave the company a “buy” rating in a research note on Wednesday, December 4th. Wedbush restated an “outperform” rating and set a $425.00 price objective on shares of Salesforce in a research note on Wednesday, December 18th. Scotiabank cut their price objective on shares of Salesforce from $400.00 to $345.00 and set a “sector outperform” rating on the stock in a research note on Monday, March 17th. Oppenheimer cut their price objective on shares of Salesforce from $415.00 to $380.00 and set an “outperform” rating on the stock in a research note on Thursday, February 27th. Finally, JMP Securities restated a “market outperform” rating and set a $450.00 price objective on shares of Salesforce in a research note on Wednesday, December 18th. One research analyst has rated the stock with a sell rating, five have given a hold rating, thirty-one have issued a buy rating and five have given a strong buy rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $362.74.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.