Heron Bay Capital Management Makes New Investment in FlexShopper, Inc. (NASDAQ:FPAY)

Heron Bay Capital Management bought a new position in FlexShopper, Inc. (NASDAQ:FPAY) in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund bought 32,899 shares of the financial services provider’s stock, valued at approximately $56,000.

Other large investors have also added to or reduced their stakes in the company. Perigon Wealth Management LLC bought a new position in FlexShopper in the fourth quarter worth about $163,000. Insigneo Advisory Services LLC grew its stake in shares of FlexShopper by 33.3% during the third quarter. Insigneo Advisory Services LLC now owns 60,000 shares of the financial services provider’s stock worth $62,000 after acquiring an additional 15,000 shares during the last quarter. Traphagen Investment Advisors LLC purchased a new stake in shares of FlexShopper during the fourth quarter worth about $30,000. Waterfall Asset Management LLC purchased a new stake in shares of FlexShopper during the third quarter worth about $1,678,000. Finally, Virtu Financial LLC purchased a new stake in shares of FlexShopper during the fourth quarter worth about $30,000. 19.41% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

Separately, HC Wainwright restated a “buy” rating and set a $2.50 price target on shares of FlexShopper in a research note on Tuesday, December 24th.

Insider Activity at FlexShopper

In other news, CEO Harold Russell Jr. Heiser bought 30,000 shares of the company’s stock in a transaction that occurred on Monday, December 23rd. The shares were purchased at an average price of $1.45 per share, for a total transaction of $43,500.00. Following the completion of the transaction, the chief executive officer now directly owns 969,874 shares in the company, valued at approximately $1,406,317.30. This represents a 3.19 % increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is accessible through the SEC website. 30.20% of the stock is owned by insiders.

FlexShopper Price Performance

Shares of FPAY stock opened at $1.33 on Friday. FlexShopper, Inc. has a fifty-two week low of $0.97 and a fifty-two week high of $2.37. The firm has a market capitalization of $28.54 million, a price-to-earnings ratio of -7.82 and a beta of 1.54. The company has a debt-to-equity ratio of 19.65, a quick ratio of 7.98 and a current ratio of 7.98. The stock’s 50-day simple moving average is $1.51 and its 200-day simple moving average is $1.47.

FlexShopper Company Profile

FlexShopper, Inc, a financial technology company, operates an e-commerce marketplace to shop electronics, home furnishings, and other durable goods on a lease-to-own (LTO) basis. The company offers consumer electronics; home appliances; computers, such as tablets and wearables; smartphones; tires; and jewelry and furniture, including accessories.