Zeta Global (NYSE:ZETA) Shares Down 3.9% – Should You Sell?

Zeta Global Holdings Corp. (NYSE:ZETA) shares traded down 3.9% during trading on Wednesday . The stock traded as low as $14.93 and last traded at $15.12. 1,234,473 shares changed hands during trading, a decline of 75% from the average session volume of 4,887,352 shares. The stock had previously closed at $15.73.

Analyst Upgrades and Downgrades

ZETA has been the topic of a number of analyst reports. Canaccord Genuity Group reissued a “buy” rating and set a $28.00 price target on shares of Zeta Global in a research report on Wednesday, February 26th. B. Riley reissued a “buy” rating and set a $44.00 target price on shares of Zeta Global in a report on Wednesday, February 26th. The Goldman Sachs Group dropped their price target on Zeta Global from $30.00 to $27.00 and set a “neutral” rating for the company in a research note on Tuesday, March 4th. Barclays reduced their price objective on shares of Zeta Global from $32.00 to $18.00 and set an “equal weight” rating on the stock in a research note on Thursday, February 27th. Finally, Needham & Company LLC restated a “buy” rating and issued a $43.00 target price on shares of Zeta Global in a research report on Wednesday, February 26th. Four equities research analysts have rated the stock with a hold rating, eleven have given a buy rating and one has issued a strong buy rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $36.86.

Zeta Global Stock Performance

The company has a market capitalization of $3.36 billion, a P/E ratio of -20.35, a price-to-earnings-growth ratio of 1.65 and a beta of 1.18. The company has a debt-to-equity ratio of 0.41, a quick ratio of 3.32 and a current ratio of 3.32. The stock’s 50 day moving average price is $18.10 and its 200 day moving average price is $22.42.

Institutional Trading of Zeta Global

Large investors have recently bought and sold shares of the business. Optiver Holding B.V. increased its holdings in Zeta Global by 60.9% in the fourth quarter. Optiver Holding B.V. now owns 1,406 shares of the company’s stock worth $25,000 after purchasing an additional 532 shares in the last quarter. Rakuten Securities Inc. bought a new stake in shares of Zeta Global in the 4th quarter valued at $27,000. Coppell Advisory Solutions LLC lifted its position in shares of Zeta Global by 244.1% during the 4th quarter. Coppell Advisory Solutions LLC now owns 1,693 shares of the company’s stock valued at $31,000 after acquiring an additional 1,201 shares during the period. SBI Securities Co. Ltd. bought a new position in Zeta Global during the fourth quarter worth $33,000. Finally, Point72 Hong Kong Ltd acquired a new stake in Zeta Global in the fourth quarter worth $33,000. 87.75% of the stock is currently owned by institutional investors and hedge funds.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.