AIX (NASDAQ:AIFU – Get Free Report) and GoHealth (NASDAQ:GOCO – Get Free Report) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.
Institutional and Insider Ownership
26.7% of AIX shares are held by institutional investors. Comparatively, 24.2% of GoHealth shares are held by institutional investors. 25.6% of AIX shares are held by company insiders. Comparatively, 35.0% of GoHealth shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Profitability
This table compares AIX and GoHealth’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AIX | N/A | N/A | N/A |
| GoHealth | -4.32% | -17.17% | -4.58% |
Risk and Volatility
Earnings and Valuation
This table compares AIX and GoHealth”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AIX | $2.36 billion | 0.01 | $39.50 million | $0.73 | 0.31 |
| GoHealth | $798.89 million | 0.36 | -$63.26 million | ($1.72) | -7.20 |
AIX has higher revenue and earnings than GoHealth. GoHealth is trading at a lower price-to-earnings ratio than AIX, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations for AIX and GoHealth, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AIX | 0 | 0 | 0 | 0 | 0.00 |
| GoHealth | 0 | 1 | 0 | 0 | 2.00 |
GoHealth has a consensus price target of $13.00, suggesting a potential upside of 5.01%. Given GoHealth’s stronger consensus rating and higher possible upside, analysts plainly believe GoHealth is more favorable than AIX.
Summary
AIX beats GoHealth on 8 of the 13 factors compared between the two stocks.
About AIX
AIX, Inc. engages in the provision of agency services and insurance claims adjusting services. It operates through the Insurance Agency and Claims Adjusting segments. The Insurance Agency segment includes providing agency services for insurance products and life insurance products. The Claims Adjusting segment provides pre-underwriting survey services, claims adjusting services, disposal of residual value services, loading and unloading supervision services, and consulting services. The company was founded by Yin An Hu and Qiu Ping Lai in 1998 and is headquartered in Guangzhou, China.
About GoHealth
GoHealth, Inc. operates as a health insurance marketplace and Medicare-focused digital health company in the United States. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. It provides Medicare plans, including Medicare Advantage, Medicare Supplement and Prescription Drug, and Medicare Special Needs Plans. The company also offers partner marketing services. It sells its products through carriers and online platform, as well as independent and external agencies. The company was founded in 2001 and is headquartered in Chicago, Illinois.
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