Zeta Global Holdings Corp. (NYSE:ZETA) Holdings Boosted by Franklin Resources Inc.

Franklin Resources Inc. grew its holdings in Zeta Global Holdings Corp. (NYSE:ZETA) by 586.8% in the fourth quarter, Holdings Channel.com reports. The firm owned 880,966 shares of the company’s stock after purchasing an additional 752,697 shares during the period. Franklin Resources Inc.’s holdings in Zeta Global were worth $15,849,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also modified their holdings of the company. Rakuten Securities Inc. purchased a new stake in Zeta Global in the 4th quarter worth about $27,000. SBI Securities Co. Ltd. acquired a new position in shares of Zeta Global in the 4th quarter valued at about $33,000. Heck Capital Advisors LLC purchased a new stake in shares of Zeta Global in the fourth quarter worth approximately $66,000. IFP Advisors Inc acquired a new stake in shares of Zeta Global during the fourth quarter worth approximately $72,000. Finally, Transcendent Capital Group LLC purchased a new position in Zeta Global during the fourth quarter valued at approximately $87,000. Institutional investors and hedge funds own 87.75% of the company’s stock.

Wall Street Analyst Weigh In

A number of research firms have issued reports on ZETA. Royal Bank of Canada cut their target price on shares of Zeta Global from $43.00 to $40.00 and set an “outperform” rating for the company in a research report on Friday, January 3rd. B. Riley reissued a “buy” rating and set a $44.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. Canaccord Genuity Group restated a “buy” rating and issued a $28.00 target price on shares of Zeta Global in a research note on Wednesday, February 26th. Needham & Company LLC reaffirmed a “buy” rating and set a $43.00 price target on shares of Zeta Global in a research note on Wednesday, February 26th. Finally, Barclays dropped their price objective on Zeta Global from $32.00 to $18.00 and set an “equal weight” rating on the stock in a report on Thursday, February 27th. Four investment analysts have rated the stock with a hold rating, eleven have given a buy rating and one has given a strong buy rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $36.86.

Zeta Global Price Performance

Shares of Zeta Global stock opened at $11.90 on Tuesday. Zeta Global Holdings Corp. has a 1-year low of $10.93 and a 1-year high of $38.20. The firm has a fifty day simple moving average of $17.35 and a 200-day simple moving average of $21.68. The company has a current ratio of 3.32, a quick ratio of 3.32 and a debt-to-equity ratio of 0.41. The stock has a market capitalization of $2.83 billion, a price-to-earnings ratio of -16.99, a PEG ratio of 1.65 and a beta of 1.29.

Zeta Global Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.