Insider Selling: Creative Realities, Inc. (NASDAQ:CREX) Major Shareholder Sells 4,800 Shares of Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton sold 4,800 shares of the firm’s stock in a transaction that occurred on Monday, January 22nd. The shares were sold at an average price of $2.81, for a total value of $13,488.00. Following the completion of the sale, the insider now directly owns 1,042,804 shares of the company’s stock, valued at $2,930,279.24. This trade represents a 0.00 % decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Large shareholders that own 10% or more of a company’s shares are required to disclose their transactions with the SEC.

Creative Realities Stock Performance

Creative Realities stock traded down $0.12 during mid-day trading on Wednesday, reaching $4.55. The stock had a trading volume of 8,781 shares, compared to its average volume of 54,399. Creative Realities, Inc. has a fifty-two week low of $1.64 and a fifty-two week high of $5.20. The stock’s 50-day simple moving average is $4.46 and its 200-day simple moving average is $4.19. The firm has a market capitalization of $47.53 million, a PE ratio of -21.67 and a beta of 3.26.

Creative Realities (NASDAQ:CREX) last announced its quarterly earnings data on Wednesday, August 14th. The company reported ($0.06) EPS for the quarter, meeting analysts’ consensus estimates of ($0.06). The firm had revenue of $13.12 million during the quarter, compared to analysts’ expectations of $12.90 million. Creative Realities had a positive return on equity of 0.23% and a negative net margin of 2.40%. During the same quarter last year, the firm posted ($0.19) earnings per share. On average, research analysts forecast that Creative Realities, Inc. will post -0.07 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Several hedge funds have recently modified their holdings of the stock. Essex Investment Management Co. LLC purchased a new position in shares of Creative Realities during the third quarter valued at approximately $118,000. Dimensional Fund Advisors LP boosted its position in shares of Creative Realities by 370.9% during the second quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock valued at $230,000 after buying an additional 38,610 shares during the last quarter. Finally, Thompson Siegel & Walmsley LLC purchased a new position in shares of Creative Realities during the second quarter valued at approximately $206,000. Hedge funds and other institutional investors own 41.32% of the company’s stock.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.