comScore (NASDAQ:SCOR) Now Covered by Analysts at StockNews.com

StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a report published on Tuesday morning. The brokerage issued a buy rating on the stock.

Other equities research analysts also recently issued research reports about the company. Needham & Company LLC lowered their price objective on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a research report on Wednesday, August 7th. Craig Hallum reaffirmed a “hold” rating and issued a $8.00 price target (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th.

comScore Trading Up 5.0 %

comScore stock opened at $8.25 on Tuesday. comScore has a 1-year low of $4.89 and a 1-year high of $20.97. The firm has a market capitalization of $40.35 million, a PE ratio of -0.38 and a beta of 1.10. The firm’s 50 day simple moving average is $6.63 and its 200 day simple moving average is $9.75.

Hedge Funds Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. boosted its position in comScore, Inc. (NASDAQ:SCOR) by 1.2% during the first quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the quarter. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent filing with the Securities & Exchange Commission. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.